What an interesting video of the consumer perception of Quality Coffee. A number of interesting facts in this video.
The conclusion lists these points, but make your own conclusions:
- Low Quality (LQ) Coffee is consumed faster than High Quality (HQ) Coffee
- HQ environment (cafe) had a higher preference for HQ than consumers
- HQ does not diffuse passively to consumers
- Half of the consumers who identified HQ vs LQ preferred LQ
- Differentiated barriers for HQ preference